4 More Non-Traditional eBook Marketing Techniques - EditionGuard

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4 More Non-Traditional eBook Marketing Techniques

Turgay Birand

September 17, 2014

We had such a great response from our last blog, where we explored some of our favorite non-traditional eBook marketing ideas, that we decided to bring you more. Be sure to let us know how these work for you!
  1. Promote other authors. Your fellow indie authors are not your competition; they are your best resource. Help each other out:
    • Promote each other's eBooks
    • Host a joint blog tour or giveaway
    • Share marketing ideas
    • Introduce each other's characters in your eBooks if it's possible
    • Proofread/edit/beta read each other's publications
    • Collaborate on an eBook together
    • Host a book club, chat, or online event together
  2. Offer special discounts and market to special groups like your high school or university alumni, people who belong to the same social group, people from your book club, etc.
  3. Leverage less obvious social media platforms, especially Pinterest, Instagram, and Tumblr. Visual candy can help all of your eBooks sell better, so leverage platforms that are image-dense.
  4. Host a contest where readers can cast the characters from your book with famous celebrities. Let them submit their cast lists, then hold a vote, and give the winner a gift card.
There are numerous ways you can market your eBook that will allow you to reach additional readers; sometimes you just need to get creative.

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