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Marketing Your eBook Before It’s Written

Turgay Birand

September 25, 2013

Are you writing an ebook? Are you planning on marketing your ebook once you get it published? While you can certainly wait until you publish your ebook before you start marketing it, there are some real advantages to getting the marketing started right now. Some of the advantages of marketing your ebook now include:
  • Creating a built-in sales funnel for the ebook once it is released
  • Obtaining feedback from readers that you can use to improve your ebook
  • Creating a network of marketers who work to promote your ebook for you
How do you market an ebook that is not yet complete? Start by connecting with friends and people that you know in your industry who will be willing to review the ebook in its unfinished form. Give the willing readers free copies of your ebook, stay in touch with them throughout the process and respect the feedback they give you about the book. If you are in the middle of your ebook project, you can be marketing your book online. You can upload a sample of your book for people to read and comment on, build a website or sales page to start promoting the ebook and start generating feedback, reviews and recommendations. Building hype now will not only help motivate you to finish your ebook, but it will create excitement about the impending release of the book and make it more likely that your initial launch will be more successful.

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