Here is the harsh reality: no one will read your next book. Thats right, all of the hard work you put into completing the book will go to waste.
If the thought of this makes you cringe, you are not alone. This is every author’s worst nightmare. We put in so much work to create our books. Countless hours, long nights and the fear of making ourselves vulnerable. Even the thought of this hard work going unread is scary.
The unfortunate thing is, I guarantee you no one will read your next book. At least that will be the case if you adopt the following mindset:
If I Write It They Will Come.
Far too many authors assume that writing their book is the hard part. Once they finish their book, they expect readers will be lining up to read it. Then a week goes by. Then a month. Where are all the readers? If you have been in this situation before, it’s terrible.
So, let talk about how to make sure your next book doesn’t go unread.
Why No One Will Read Your Next Book
There are many reasons why your book will go unread. Let’s take a look at a few statistics:
Nearly 1,000,000 books are published each year (Forbes)
Less than a 1% of books are stocked in a bookstore (OutThink)
These statistics tell us a few important things:
1. The Book Market Is Extremely Crowded:
One million books are published each year. That means on the day you launch your book, nearly 2,800 other books will also launch. Talk about competition.
If you have the mindset that writing your book is the hard part, chances are no one will read your book. Instead you need to figure out how to attract interested readers to your book. With so many book options available, readers need a reason to check out your book.
2. Getting Customers To Buy Your Book Is Hard:
The average book only sell 250 copies. This may be hard for new authors to accept. Dreams of becoming the next New York Times Bestseller are just that, dreams. Authors that do achieve this level of success have a simple secret: they are marketing geniuses.
Well written books don’t always sell. Well marketed books do. As an author you need to understand this truth. Getting people to pay for your book is going to be difficult, but you can do it. Just know that the hard work is not over when you launch your next book.
3. Authors Can’t Rely On Physical Bookstores:
Only one percent of books are stocked in bookstores. That statistic alone should make you realize just how many books are actually available in the world. Another realization that should come with this statistic is that you can’t rely on bookstores for sales.
Luckily there are many other ways to sell your books. With the rise of eBooks, you can sell books without the need for a bookstore or a even a physical book. Channels such as social media give authors the ability to build an audience long before they have even completed a book. You may consider yourself an expert writer. To be successful you will need to master marketing as well.
How To Make Sure People Read Your Next Book
At this point you may be feeling a little discouraged. Afterall, selling books may be harder than actually writing them. Luckily there are ways to make sure that people purchase the books you work so hard on.
Below are several proven strategies to find readers willing to purchase your books:
At EditionGuard we are passionate about helping authors sell more eBooks. We truly hope that your next book launch is a massive success, but want you to realize that having a “if I write it they will come” mindset is a surefire way to fail miserably. Hopefully this post has helped you realize how difficult it is to find paying readers, but has also shown you that it is possible.
If you have any additional tips to help increase book sales, leave it in the comment section below.
Social media is a massively powerful tool for authors. There are dozens of social media sites available, but Twitter may be the best social network for authors. Considered the easiest social network to engage with strangers on, Twitter gives authors the opportunity to connect directly with current and potential readers unlike any other social network.
Most authors are no longer wondering if they should be on Twitter. Instead, they are asking:
How can authors stand out and get noticed on Twitter?
In this post we will discuss 12 ways authors can get noticed on Twitter. These tips will help you gain more followers, sell more books and find inspiration for your future books.
1. Choose The Right Twitter Handle
Most Twitter users never change their Twitter handle. That is why it is extremely important that you choose the right Twitter handle from the beginning. So, what is the “right” Twitter handle?
Simply put, your Twitter handle should quickly communicate who you are. As an author, a few ideas are:
Your name + author (Example: @JohnDoeAuthor)
The name of your book series
Your first and last name
Don’t overcomplicate your Twitter handle, but don’t underestimate the importance either. A memorable Twitter handle will make you easier to remember and engage with.
2. Don’t Be An Egg
The easiest way to ensure you fail on Twitter is to not upload a profile picture. Your profile picture should be a headshot of yourself. Don’t be an egg. Seriously, don’t do it.
3. Fill Out Your Bio Wisely
Your Twitter bio can have up to 160 characters. We are writers, so writing a concise message shouldn’t be too difficult. Make sure your bio explains who you are, mentions your books and includes a few keywords relevant for your target market.
Twitter indexes bio information, which means your profile will come up in searches if you include keywords potential readers would search for. Include the genre you write, the word author, etc.
4. Include A Link To Your Website
If you have read any of our other blog posts you will know that we are huge proponents of author websites. Even if you haven’t finished your first book yet you should have a website. Your website is a perfect place to build an audience and sell more books.
Twitter allows you to add one URL to your profile. You should make sure you add a trackable URL to your website in this section. Tools like Bitly make it easy to create a custom link that can be tracked. You will be surprised how many people will check out your website when you connect and engage with them on Twitter. Without a trackable link though, you will never know.
5. Share Valuable Content
When asked in 1996 about where he expected most of the money to be made in the future, Bill Gates responded: “Content is where I expect most of the money will be made on the internet.”
He went on to say the famous phrase:
“Content is King.”
Sharing valuable content is by far the most important part of social media. If you do not share valuable content, people will have no reason to connect with you. You want to find or create content that will interest and attract your target audience.
6. Stick To The 80/20 Posting Rule
The 80/20 rule, in regards to social media posting, states that 80% of what you share should be non-promotional. The flip side of this of course is that 20% of what you share should be promotional. Below are some examples of both types of content.
Non-promotional content ideas:
Tips for your followers
Other people’s content
Promotional content ideas:
Reviews of your book(s)
Small excepts from you book(s)
Book giveaways or sales
7. Use Relevant Hashtags
Hashtags were started on Twitter and they are still used on Twitter more than any other social network. A hashtag allows your tweet to be categorized with other tweets that include the same hashtag. This makes it much easier for people that are interested in the hashtag to find you tweets.
As an author, using the right hashtags can help you greatly increase your exposure. The good news is that there are hashtags for nearly everything. The bad news is that means you have literally millions of options.
The best way to figure out which hashtags you should use regularly is to determine who your target audience is and study what hashtags they use. Make sure you keep in mind that relevancy is much more important than popularity when it comes to hashtags. Using irrelevant, but popular hashtags will just cause your tweets to go unseen amongst millions of other tweets.
8. Connect With Influencers
The term influencers refers to individuals that have the ability to control thoughts or actions of a larger audience. For example, when Oprah recommends a book the sales explode through the roof. That is because Oprah has a large following that trust and is influenced by what she says.
Now if you can connect with Oprah on Twitter to share you book good for you, but chances are that won’t be the case. The good news is there are plenty of smaller influencers that you can connect with. Do a little research every week to find 1 or 2 influential people that could help you sell books to their audience.
Much like hashtags, relevancy is far more important than overall popularity. Engage with these people on Twitter to build a relationship. Even consider offering them a free copy of your book. Connecting with the right influencers can and will send your book sales and your Twitter followers soaring.
9. Create Twitter Lists
You may need a way to keep track of these influencers you connect with. Twitter Lists are the perfect way to do this. If you click on your profile picture in the upper right corner of Twitter, you will be able to access your Twitter Lists (see below).
You can create as many of these lists as you would like as a way to keep track of specific followers. As you continue to grow your following on Twitter, these lists will act as a way to manage what you see and who you engage with.
One important thing to note is that Twitter Lists can be public or private. If you are creating a list for potential influencers to engage with, make sure you set it to private so they are not notified when you add them to the list and other Twitter users can not see the list.
10. Include Your Books In Your Cover Image
Joanna Penn has an amazing social media presence that surely has helped her become a NY Times and USA Today bestselling author. When you visit her profile you immediately know that she is an author of many books thanks to her custom cover image.
All authors should include a visual representation of who they are in their cover image on Twitter. Making a custom cover image doesn’t have to be hard. Use the tool Canva to create a stunning cover image that will immediately communicate with people on Twitter who you are.
11. Retweet Other People’s Tweets
Remember that 80/20 rule we talked about earlier? One of the non-promotional types of content we discussed was other people’s content. A great way to share this type of content is by retweeting it. A retweet shares someone else’s tweet with your followers.
Think of it as a way of telling them that you enjoyed their post and are sure your followers will too. Aside from providing your followers with valuable content, you are also building up report with new Twitter users. The chance of them sharing one of your tweets greatly increases after you share one of theirs.
12. Engage, Engage, Engage
At the beginning of this post I talked about how Twitter is the best social network for authors because unlike other networks engaging with complete strangers is acceptable. In fact, it is often encouraged. Retweeting a tweet is one way to engage, liking a tweet is another. These types of engagement are somewhat passive.
The more direct type of engagement is to mention a Twitter user. You can do this by including their Twitter handle in your tweet. When you reply to a tweet Twitter automatically attaches their Twitter handle, which in turn send them a notification that they were mentioned.
I highly encourage you to mention users on Twitter everyday. Let them know you enjoyed their post. Jump into a conversation if you have something valuable to say. Twitter is the most conversational social network in the world, so use this to your advantage. Avoiding engagement is the easiest way to go unnoticed on Twitter.
In this post we discussed 12 ways authors can get noticed on Twitter. I did my best to include 12 of the best ways authors can get noticed on Twitter, but I know there are plenty of other great tips that can be applied. If you have any additional tips for authors who are looking to grow their Twitter following, comment them below. If you enjoyed this post and/or found it valuable, please take a minute to share it with your Twitter followers.