How Do Publishers Select Authors? - EditionGuard

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How Do Publishers Select Authors?


February 11, 2020

Large or small, a publishing company is a business, and to stay in business, it must be profitable. Regardless of how well you write or how clever your story is, the one reason a manuscript is chosen by a publishing company: it’s marketability. So how can you, as an author, make sure your manuscript has the best possible chance of being selected?

Write Well

Whether you write fiction or nonfiction, be sure you are pitching the publisher a solid and compelling story. In fiction, this means well-developed characters and full story arcs; it means a plot that moves and resolves. In nonfiction, it means taking even a dry business topic and making it relevant and interesting to a reader.

Know the Audience

A publisher is more likely to see the potential in your book if you know it has an audience. Do your research. Know who is likely to read your book, how big the market is, and other tangential markets that might also be interested in the book.

Prove Your Credibility

Sure, there are publishers who will work with a completely unknown author, but you can make it more likely to be accepted if you can demonstrate that you are active on social media or involved in the industry about which your book is written.

Be Flexible

Every author wants that $100,000 advance against their future book. Be flexible about what you can really extract from a publisher if you are a new author. Take a smaller advance in exchange for a higher percentage of royalties (share in the risk).

Recognize the Advantage

Having your book published by a publishing company versus publishing independently adds a level of credibility that can boost sales. There is also an advantage of the in-house services offered by your publisher, from editing and proofing to cover design and more extensive market – things you would have to pay for yourself without a publisher there to help.

Partner with Publishers

Be willing to do what it takes to market your book, from speaking tours and book signings to establishing and maintaining a presence on social media. The more you are willing to help sell your own books, the more likely a publisher will be to select your book.

EditionGuard works with publishers of all sizes. We use Adobe’s DRM system to protect content, which is compatible with many e-Commerce systems. In addition, you can use our APIs to build out any kind of business solution that involves the secure distribution of eBooks.

If you are an author or publisher looking to safeguard your digital assets, get in touch with us to start a 30-day free trial. Our services are easy to integrate with your website, with the more popular e-commerce environments supported by our turnkey solution. EditionGuard offers industry-leading DRM solutions at affordable, fixed monthly installments.

Contact us today to find out how we can help you protect your revenue.

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