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Take Advantage of a Second Edition

Turgay Birand

May 26, 2016

2ndeditionA second edition is a great way to repurpose your previously written eBook, providing you with the opportunity to create a fresh publication that attracts new readers while still garnering the attention of existing readers. And, as information is rapidly and constantly evolving, a second edition is essential for staying relevant in your field, especially if you’ve written a how-to or similar technical eBook. Out With the Old, In With the New A revision of your eBook should be guaranteed to offer new and valid information for your readers. Additionally, anything that is outdated should be mentioned briefly enough to address the now-relevant material that your readers need most. A second edition will showcase your stance as an expert on your topic and encourage readers to use you as a reference in the future as you continue to offer up-to-date information. It’s a Great Repurposing Tool There’s no better way to repurpose your own work than by producing a second edition. In general, it is easier to market and sell a second edition because your readers are already familiar with the eBook. Your marketing strategy should reflect the exciting changes that have been made to the second edition, and you can also use this as an opportunity to mention future projects that your readers should look out for. It’s Satisfying When you published your first edition, it’s more than likely that you realized after the fact those changes you wish you had made or things that you should have included. Now is the perfect time to satisfy that nagging urge to put forth your best edit as part of a second edition. You’ll feel accomplished in that not only have you been able to make one last revision, but you’ve got another published eBook out of the deal. You should reserve publishing second editions for more than minor changes, as it is advised that 15 to 25 percent of your eBook should consist of new information. A second edition is an easy way to establish yourself as an authority to your readers, building off your existing material.  

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