Closing the Gaps in Readers’ Sales Journeys
Few publishers have marketing programs in place at every stage of a reader’s path toward making a book purchase, but that may change. Read more.
First Look at the Kobo Glo HD eReader
Numerous retail sites in New Zealand and Australia have leaked details about the Kobo Glo HD, Kobo’s next ereader. Read more.
Writers’ Events Can Strengthen Your Craft, Build Your Career
Authors who are interested in establishing themselves as both better writers and as serious career-minded artists can benefit greatly from attending writers’ conferences and workshops, but the cost of attending is often pretty prohibitive. Here’s a look at some upcoming events that fall on the lower end of the conference registration spectrum, while still offering some of the top names in the publishing industry as instructors, speakers, and presenters. Read more.
New Trends in Book Marketing: Mobile, Millennials and More
Do you know the difference between Meerkat and Periscope, WeChat and KakaoTalk? And even if you do, have you any idea how you can actually use any of these apps to sell more books? Read more.
Making Digital Proofreading Easier for Illustrated Books, Textbooks
Illustrated books and textbooks, far more than novels, require more effort produce and updated digital tools are necessary to make that process easier. Read more.
Three Stats on the Mobile Future
If publishers are inching toward mobile by fits and starts, consumers are barreling forward. Here are key pieces of the emerging mobile picture. Read more.