Social media is a massively powerful tool for authors. There are dozens of social media sites available, but Twitter may be the best social network for authors. Considered the easiest social network to engage with strangers on, Twitter gives authors the opportunity to connect directly with current and potential readers unlike any other social network. Most authors are no longer wondering if they should be on Twitter. Instead, they are asking:
How can authors stand out and get noticed on Twitter?In this post we will discuss 12 ways authors can get noticed on Twitter. These tips will help you gain more followers, sell more books and find inspiration for your future books.
1. Choose The Right Twitter HandleMost Twitter users never change their Twitter handle. That is why it is extremely important that you choose the right Twitter handle from the beginning. So, what is the “right” Twitter handle? Simply put, your Twitter handle should quickly communicate who you are. As an author, a few ideas are:
- Your name + author (Example: @JohnDoeAuthor)
- The name of your book series
- Your first and last name
2. Don’t Be An EggThe easiest way to ensure you fail on Twitter is to not upload a profile picture. Your profile picture should be a headshot of yourself. Don’t be an egg. Seriously, don’t do it.
3. Fill Out Your Bio WiselyYour Twitter bio can have up to 160 characters. We are writers, so writing a concise message shouldn’t be too difficult. Make sure your bio explains who you are, mentions your books and includes a few keywords relevant for your target market. Twitter indexes bio information, which means your profile will come up in searches if you include keywords potential readers would search for. Include the genre you write, the word author, etc.
4. Include A Link To Your WebsiteIf you have read any of our other blog posts you will know that we are huge proponents of author websites. Even if you haven’t finished your first book yet you should have a website. Your website is a perfect place to build an audience and sell more books. Twitter allows you to add one URL to your profile. You should make sure you add a trackable URL to your website in this section. Tools like Bitly make it easy to create a custom link that can be tracked. You will be surprised how many people will check out your website when you connect and engage with them on Twitter. Without a trackable link though, you will never know.
5. Share Valuable ContentWhen asked in 1996 about where he expected most of the money to be made in the future, Bill Gates responded: “Content is where I expect most of the money will be made on the internet.” He went on to say the famous phrase:
"Content is King."Sharing valuable content is by far the most important part of social media. If you do not share valuable content, people will have no reason to connect with you. You want to find or create content that will interest and attract your target audience.
6. Stick To The 80/20 Posting RuleThe 80/20 rule, in regards to social media posting, states that 80% of what you share should be non-promotional. The flip side of this of course is that 20% of what you share should be promotional. Below are some examples of both types of content. Non-promotional content ideas:
- Industry news
- Tips for your followers
- Other people’s content
- Reviews of your book(s)
- Small excepts from you book(s)
- Book giveaways or sales