eBooks are good for business. Specifically, eBooks are good for businesses that need to increase their visibility, develop a comprehensive lead-generation strategy, and establish themselves as a dominating force in their industry. Why eBooks 1. eBooks are meatier pieces of content that allow businesses to provide valuable information, which serves a dual purpose of creating interest in their target market while also establishing the organization's authority in a given area. 2. As a lead-generation tool, you cannot beat offering a free eBook as a giveaway in exchange for a name and email address that you can add to a campaign funnel. 3. Google has once again changed their algorithm, and longer content now offers results: more visibility in searches and a higher rank. How to Use eBooks for Lead Gen
- Create relevance with useful content
- Choose content that complements products and services offered by the organization
- Include a call to action that invites readers to connect with you on social media
- Create an ebook that your target market wants.
- Give it to them for free.
- They give you their email address.