Last week we discussed the importance of having a website to successfully market your eBook. One of the reasons a website is important is because you can further enhance your marketing efforts through social media, driving interested readers back to your website for more information. Social Media Marketing your eBook in a Nutshell You don’t necessarily need to be on every social media platform, but each platform does offer unique advantages for eBook marketing.
- Pinterest is an ideal platform for authors, since it is so image-centric. You can create boards for each of your books, plus one about the author. The boards can be in any order you choose, and every image can link, either back to your website or to a purchase link.
- Twitter is a great platform for authors, because you can share snippets and quotes from the book with a link back to your site. You can also engage with fans or host chats.
- Facebook allows for more extended conversations as well as larger images.
- Google+ helps to ensure that you rank well when people are searching for you.