4 More Non-Traditional eBook Marketing Techniques

17 Sep
September 17, 2014

salesWe had such a great response from our last blog, where we explored some of our favorite non-traditional eBook marketing ideas, that we decided to bring you more. Be sure to let us know how these work for you!

  1. Promote other authors. Your fellow indie authors are not your competition; they are your best resource. Help each other out:
    • Promote each other’s eBooks
    • Host a joint blog tour or giveaway
    • Share marketing ideas
    • Introduce each other’s characters in your eBooks if it’s possible
    • Proofread/edit/beta read each other’s publications
    • Collaborate on an eBook together
    • Host a book club, chat, or online event together
  2. Offer special discounts and market to special groups like your high school or university alumni, people who belong to the same social group, people from your book club, etc.
  3. Leverage less obvious social media platforms, especially Pinterest, Instagram, and Tumblr. Visual candy can help all of your eBooks sell better, so leverage platforms that are image-dense.
  4. Host a contest where readers can cast the characters from your book with famous celebrities. Let them submit their cast lists, then hold a vote, and give the winner a gift card.

There are numerous ways you can market your eBook that will allow you to reach additional readers; sometimes you just need to get creative.

Non-Traditional eBook Marketing Ideas

15 Sep
September 15, 2014

set sales on fireWe often talk about the more obvious ways in which indie authors can market their eBooks, from hosting a blog tour to launching a website to being active on social media. But there are many, many, many other less obvious avenenues you can explore to improve your eBook marketing efforts and sell more eBooks.

4 Non-Traditional eBook Marketing Ideas

  1. Determine who your ideal reader is, then go where they hang out, whether its Facebook groups, forums, book clubs, or somewhere else. Become part of the group, and don’t just use the group to market your eBook (you won’t be very welcome if you do) but to get to know the people. The more you understand your ideal reader, the easier it will be to hone your eBook marketing.
  2. Leverage location. Is your eBook set in a specific city or location? Contact the tourism agency for the locations in which your eBook is set and see if they will help you promote it. If you mention famous buildings, landmarks, or businesses in your eBook, they may also be willing to help.
  3. Create an “author personality” or brand. Answer questions on forums, do interviews, talk about your writing process, hold workshops online, and otherwise make yourself visible to a larger group of people.
  4. Guest blog. Bloggers are often in need of material and most are happy to allow you to include a bio at the end of the article linking to your website or buy link for the eBook. Just make sure you follow guest blogger rules:
    • Write about something their audience will want to read
    • Make it new, unique material
    • Don’t try to sell your eBook in the blog

What non-traditional eBook marketing efforts have you had success with?

There’s No Magic Formula to eBook Marketing

12 Sep
September 12, 2014

ebmThere is no magic formula to eBook marketing. Much like the advice we offer to indie authors who haven’t yet achieved their goals (keep writing!), our advice regarding marketing your eBook is to keep experimenting.

Selling your eBook and achieving success with it can be difficult, but there are many different resources available to help you. Whether or not you can afford a publicist to help you achieve your marketing goals, you should be open to trying different ways to get your eBook in the spotlight.

This list can get you started. Next week, we’ll explore other ideas for getting more publicity.

  1. Create an author website where you can tell the world about you as an author and your eBooks.
  2. Create social media accounts and use them to amplify your message.
  3. Create a GoodReads author account and enlist their help listing your eBooks.
  4. Tell friends and family about your eBook and enlist their help in promoting it.
  5. Do interviews and talk about your eBook everywhere you go.
  6. Add a buy link to your email signature on every email account.
  7. List your eBook(s) as publications on your LinkedIn profile.

These are the basic marketing steps every author should take, and most of these steps can be taken even before the eBook is published. If you can obtain cover art for your eBook early, you can use that as well to help you promote the upcoming publication.

Keep Writing

08 Sep
September 8, 2014

JKWWhile we’d love to say that every indie author immediately becomes a bestseller, can quit their day job, and write full time, the truth is not so simple.

Many indie authors will achieve modest success. Some will not be successful. Most have the potential for success but not the wherewithal to invest properly in accomplishing it to any degree.

Success comes in part from luck, but in a greater degree from effort. There are numerous examples from the print world of authors who did not succeed with their first, second, or even third attempts.

Stephen King’s first book, Carrie, was rejected THIRTY TIMES before finally being published. He actually threw it away and his wife dug it out of the trash and rescued it. Rudyard Kipling (author of The Jungle Book, winner of the Nobel Prize for Literature) was “fired as his role as contributor to the San Francisco Examiner in 1889 because he was told by an editor, ‘I’m sorry Mr. Kipling, but you just don’t know how to use the English language.’” [Thought Catalog].

What finally made them successful? As much as anything else, it was their own tenacity.

They didn’t give up.

So keep writing – even when it seems impossible, even when it seems pointless.

Keep writing.

 

Benefits of an Author Website

05 Sep
September 5, 2014

ebook websiteEven if you have not yet published your first eBook, setting up an author website is extremely important. Your author website is your readers’ entry into the world of you and your eBooks. It’s a perfect platform for marketing, and a great place to start building a following of fans who will buy your eBooks.

You can build your own website easily, but choosing the domain (the www.thisiswhereyoufindme.com) is crucial. You should, if at all possible, obtain the domain of your own name. If your name is already taken, try yournameauthor.com. Domains are relatively inexpensive. You can buy one on GoDaddy.com for less than $12 per year. Owning the domain is just the start; from there you’ll need to determine whether or not to self-host, access your cpanel, install WordPress, and design the site.

Follow our step-by-step process to build your author website, or simply hire someone who can help you build the site quickly and easily.

Benefits of an Author Website

When you own your own website, not only can you have an about page that tells people who you are but you can have a blog on which you write about everything from your eBooks to your writing process. You can announce upcoming publications, host your own cover reveal, or simply keep adding new material to keep people interested.

Make More Money

Once you have built your website, you can sell your eBooks directly from your own web page. By accepting Paypal and installing the EditionGuard WordPress plugin, you can quickly and easily start selling the eBooks you worked so hard to write.

 

Indie Authors Rule

02 Sep
September 2, 2014

Writing-An-Ebook-To-SellThere has never been more opportunity for success for indie authors than there is today. Whether you write a self help eBook, a memoir, or a work of fiction in your favorite genre, the path to publishing is easier than ever.

Indie Authors Can Skip the Agent

In the days of print publishing, it was almost necessary to engage the services of an agent to shop your book to publishers who would front the cost of printing, binding, and marketing your book. Now that digital publishing is at the forefront, you can skip paying a portion of your sales to an agent and invest that money in eBook marketing instead.

Indie Authors Can Skip the Publisher

Even better, you no longer need to wait for the stars to align in order to have your book accepted for publication. In fact, self-publishing puts you, the indie author, in the driver’s seat. You determine when, how, and where the eBook is published. You determine the price. And you keep the profits.

Celebrating Indie Authors

Edition Guard exists to provide the platform and support the indie author needs to self-publish, keep the profits, and control book rights and intellectual property. We celebrate indie authors and believe that this change will allow more stories and more creativity than ever. Try EditionGuard free for 30 days and discover our difference!

Write on!

 

Write an eBook That Can Demand a Higher Price

29 Aug
August 29, 2014

OLYMPUS DIGITAL CAMERAIf you’re trying to write an eBook that will demand a higher price, consider writing eBooks that fit into high-demand areas. There are specific niches that have high demand and low quantity, and eBooks published in these niches tend to be able to demand higher prices.

Learn more about eBook writing with our series:

Stop making excuses and write your #eBook!

WordPress Plugins for #indieauthors

WordPress Plugins for #indieauthors part 2

Write your first #eBook! Get started here.

Recommended “hot” niches right now include:

  • Dating advice
  • Cookbooks, especially gluten-free or diabetic
  • Weight loss & exercise books
  • How-to eBooks
  • Beauty/Health topics

There are many other niches and topics that can be equally as popular. Stephan Pylarinos has a list of 141 popular Kindle niches to help get you started. There is literally a topic for anyone who is interested in writing an eBook. Don’t be afraid to use your own expertise and experience to write a unique eBook. Sometimes the best sellers are ones that have a sense of authenticity and genuineness about them that resonate with readers.

Other ideas for eBooks:

  • Philosophy
  • Living more simply
  • Photography/coffee table books
  • True stories/crime stories

The only question is, what will you write about today?

Bonus: Check our our resources to help you learn how to market your eBook on social media:

How #socialmedia improves #eBook sales

Marketing your #eBook on #Pinterest

Marketing your #eBook on #LinkedIN

Marketing your #eBook on #Facebook

Marketing your #eBook on #Google+

Marketing your #eBook on #Twitter

Free #marketing for your #eBook

Digging Deeper into eBook Pricing Strategy

27 Aug
August 27, 2014

indie authorThe simple fact is that because there is no measurable overhead cost to eBook publishing, prices for eBooks must be lower than prices for print books. That doesn’t mean you can’t make money on eBooks; in fact, indie eBook authors are making quite a bit of money.

You can make even more money on your eBooks if you choose to publish them and sell them on your own website using EditionGuard. The cost of doing so is minimal, and you get to keep all of the sales – not just 35% or 70%. The real challenge is finding the perfect selling price for your eBook. It’s more art than science, but there are certain factors to consider: how many eBooks you’ve published, what genre your eBook is in, and whether it is fiction or non-fiction.

Author Experience and eBook Pricing Strategy

It’s not surprising that Stephen King can put out a new eBook (or print book) and people will pay whatever the price asked. He is a well-established, every-book’s-a-hit kind of author. If you’re not Stephen King, it’s likely you’ll have to work a little harder. If you’re a new eBook author, your first eBook price should be between 99 cents and 2.99, depending on length and content. More than that, and people simply won’t be willing to take the chance.

Genre and eBook Pricing Strategy

Some genres are more popular than others. Mystery/Thriller, Science Fiction/Fantasy, and Romance account for 70% of all eBook sales, according to the Author Earnings Report. It stands to reason, then, that these genres can demand more than less popular genres for the same size eBooks, even from newer authors.

Fiction vs. Non-Fiction eBook Pricing Strategy

Non-fiction sells more than fiction, so if you’re an expert writing about something even a small group needs to know, you can often demand higher prices than the standard fair, even as a first-time author. Non-fiction readers can be an excellent target because they are looking less for author recognition and more for the topic.

Pricing your eBook may require a bit of experimentation, but one thing is certain: the indie author is here to stay.

AdobeDRM

 

Why New Authors Need to Have a Lower eBook Price

25 Aug
August 25, 2014

ereadersWhile the debate will continue about what the “right” price is for selling eBooks, one thing is certain: if you are a new author selling your first eBook, you need to be comfortable with the idea of having a lower price.

The eBook market is saturated with new authors. It’s easier than ever to publish and sell an eBook, so there are only a few ways you can differentiate yourself. One way is to have a killer cover. Another is to make sure what you’ve written is well done and easy to read.

But what it really comes down to if you’re a new author is having a low enough price to make readers willing to take a risk on it.

$50 or $500?

Would you rather sell five books for $10 each or 500 for 99 cents each? It’s a simplistic view, but the truth is, new authors can sell more eBooks if they have lower prices and they will end up making more money in the process.

Your eBook Price Doesn’t Have to Be 99 Cents

If you have a 400-page eBook, 99 cents might be too low of a price. If you have a 20-page novella, 99 cents might be the most you’ll ever get. In other words, it’s more than just the number of eBooks you’ve published. Readers want to feel as if they’re getting something for their money.

We’ll continue to explore eBook price questions this week. Stay tuned.

eBook Pricing and Why It Matters Even More

20 Aug
August 20, 2014

ebook mrgIf you’re even flirting with the idea of writing an eBook, you probably have heard about the war between Amazon and Hachette. While we feel that Amazon, like other big publishers, isn’t always the right approach (selling your eBooks on your own website allows you to keep 100% of the profits), we do believe it has brought to light some important arguments about eBook pricing.

The Cost of a Print Book

When you publish a print book, there are a number of costs that go into it, from typesetting and binding to the cost of paper and ink. That doesn’t even cover the cost of putting physical books in boxes and shipping them around the country. With gas prices as high as they are and the cost of labor what it is, it’s no wonder print books can sometimes be quite high.

The Cost of an eBook

An eBook also requires an investment, but it requires no investment that a print book does not (a tool for writing the book, be it laptop or typewriter), proofreaders, typesetters or formatters (or the time it takes you to do the formatting yourself), and a cover design. But when delivery can happen at the push of a button, cutting out ink, paper, shipping, and labor, there’s simply no comparison.

Should eBooks cost less than print books? Absolutely. Next time, we’ll explore price points and how they can affect your sales.