Using Your eBook for Lead Generation

23 Apr
April 23, 2014

selling your ebookWhile most eBook writers are writing for art’s sake, the eBook market is an excellent platform for generating leads for your business. Regardless of your industry, offering a free eBook on your website can not only establish you as a credible expert in your industry but also create an avenue for lead generation that has not been fully exploited.

To use your eBook for lead generation, it must be:

  • Well written
  • Filled with useful information, including some proprietary tips that set you apart
  • Truly free; all the recipient should have to do is provide a name and email address

Once you have the eBook written and available on your website, you have a lead generation tool that doesn’t just gather potential clients but potential clients who are interested enough in what you offer to take the time to download your eBook. In other words, these are highly targeted, and therefore highly convertible, leads. To create excitement about the eBook, create pressure to act now by making it a limited offer.

Once you have captured the name and email address of the lead, you can feed them into your contact system and use the appropriate email marketing tools to convert them.

As an indie author, you can apply this same process by giving away an initial eBook publication for free and using the same lead-gen tools to notify readers of subsequent eBooks you have for sale.

Have you written an eBook that you give away for free? How have you benefitted?

 

3 Steps To Take If Your eBook Is Not Selling

21 Apr
April 21, 2014

ebook 2If you have written an eBook, you know the time and effort that goes in to taking the eBook from vision to reality. Once you publish the eBook, you may have high expectations about how it will sell, especially since it seems so many eBooks are doing so well right now. If your eBook is not selling, don’t despair! There are steps you can take to improve your sales.

Step One: Re-Read Your eBook

Go through your eBook and make sure you didn’t miss something or upload the wrong version. Make sure it is readable on several different eBook readers. If there’s nothing glaring that needs changed, go to step two. If there are revisions you need to make, take the time to make them and upload a new version of the eBook.

Step Two: Review Your Reviews

Do you have any eBook reviews? Are they all positive? If you have a negative review, it’s not the end of the world, but do at least consider what the reviewer has to say. If you don’t have any reviews, try to get people to review your eBook, even if you have to provide them with a copy.

Step Three: Redouble Your Marketing Efforts

You can’t simply write an eBook and expect it to sell. The critical component is marketing, and that means being visible and active on social media, having a website that offers a clear and easy way for people to buy the eBook, and as much media attention as you can get for the eBook.

We have more than 40 articles on marketing your eBook on the EditionGuard blog. We can help!

19 Quotes to Inspire Indie Authors

16 Apr
April 16, 2014

Nietzsche1882_detailWriting is often difficult work, truly a passionate labor that often bears no fruit for the author. For those times when you want to walk away from your craft, take a word of inspiration from those authors who have felt the same. And then, write on.

Quotes to inspire:

  1. If there’s a book that you want to read, but it hasn’t been written yet, then you must write it. – Toni Morrison
  2. That which does not kill us makes us stronger. – Nietzsche
  3. Books are a uniquely portable magic. – Stephen King
  4. Read, read, read. Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it.
    Then write. If it’s good, you’ll find out. If it’s not, throw it out of the window. – William Faulkner
  5. There is no greater agony than bearing an untold story inside you. – Maya Angelou
  6. We live and breathe words. – Cassandra Clare
  7. You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children. – Madeleine L’Engle
  8. Start writing, no matter what. The water does not flow until the faucet is turned on. – Louis L’Amour
  9. To gain your own voice, you have to forget about having it heard. – Allen Ginsberg
  10. Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand. –  George Orwell
  11. It ain’t whatcha write, it’s the way atcha write it. – Jack Kerouac
  12. Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar spent. What I wonder is why everybody doesn’t carry a book around for those inevitable dead spots in life. – Stephen King
  13. There is nothing to writing. All you do is sit down at a typewriter and bleed. – Ernest Hemingway
  14. Not a wasted word. This has been a main point to my literary thinking all my life. – Hunter S. Thompson
  15. Good books don’t give up all their secrets at once. – Stephen King
  16. Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts. – Larry L. King
  17. The single biggest problem in communication is the illusion that it has taken place. – George Bernard Shaw
  18. You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist. – Nietzsche
  19. If you want to be a writer, you must do two things above all others: read a lot and write a lot. – Stephen King

 

Generating eBook Ideas that Sell

14 Apr
April 14, 2014

ideaThere are many writers who write for the pleasure of writing and who publish eBooks as a form of literature and art. There are also writers (and even those who do not write well – see our series on ghostwriters) who recognize the potential of digital publishing as an income stream. Publishing many eBooks on topics that have the potential to go viral can create multiple streams of income, especially if you sell them from your own website. Determining what eBook ideas to write about requires three things:

  1. Pay attention. Pay attention to what’s being discussed around you. What are your friends and family obsessed with on Facebook? What’s trending on Twitter? What information or entertainment do people always seem to want more of? Example: Hunger Games is a very successful book and movie franchise, and now, books and movies set in dystopian societies are all the rage (e.g., Divergent, The Giver, et al).
  2. Use Google’s Keyword Planner. Google’s Keyword Planner can give you insight into what people are searching for, both words and phrases. You can use their insights about what topics generate the most searches, to determine the topics of your eBooks.
  3. Analyze your most popular blog and social media posts. See what’s trending in social media and on your own site; don’t be afraid to take a peek at what’s going on with your competitors, too.

How do you come up with ideas for your eBooks?

Sell More eBooks on Your Website, Part 2

11 Apr
April 11, 2014

eg webAs an indie author, there is an advantage to selling your eBooks on your own website. Keeping all of the money from the sale of your eBooks is far better than sharing 30 percent or more with Amazon or other publishers.

There are many things you need to do to make your website ready to sell more eBooks. In our previous post, we discussed the need for good security. This week we’ll discuss the need to have a clean, easy-to-navigate website.

People who discover your website through a search engine may arrive anywhere on your site. If it’s not perfectly clear how to buy your eBook, they may never bother. Make sure your website is easy to navigate, with clearly-marked tabs and links. If you have more than one eBook for sale, make it easy for visitors to see everything you have to offer and even easier to complete the purchase process.

Most importantly, make sure your website is visible and functional for buyers using mobile devices. From a responsive web design to a mobile app, the easier you make it for those on the go to access and purchase your eBook, the better, since more than half of consumers now make purchases from their phone or tablet.

Learn more about creating a clean web design to sell your eBook.

Be sure when creating your website that you offer links to your social media pages, to allow your readers and fans to connect with you.

Learn more about using social media to sell your eBooks.

Sell More eBooks on Your Website, Part 1

09 Apr
April 9, 2014

tablet-phoneIf you’ve written an eBook, you may have been shocked to discover just how big of a percentage places like Amazon and other publishers want to retain from the sale of your eBook. If you’ve realized that it’s better to publish your eBook on your own website, where you get to keep all of the money from each sale (and can possibly sell it for less because of this), you need to make sure that your website is set up to encourage purchases. There are four things you need to do to make your website ready to sell more eBooks. Today we’ll discuss the issue of security.

People love to shop online., Most have overcome their initial concerns about online purchasing and have no qualms about buying items online or buying intangible items, such as digital reading material. However, there is one thing that will make people hesitant about buying online more than any other: security. No purchaser is going to hand over credit card information to an unknown or untrustworthy vendor.

Luckily, there are several things you can do to make your customers feel confident about making their purchase from your website:

  1. Make use of a third-party payment system, such as PayPal, where the purchase is secure; you’re not responsible for any of the credit card information and security required to protect it
  2. Use an ecommerce site like Shopify or Magento. EditionGuard has custom APIs for both Shopify and Magento as well as for WordPress, so that you can easily sell your eBooks.
  3. Include a statement on your site that informs customers that the checkout process is secure.
  4. Keep it simple. Do not make your customers create an account (offer that option after the purchase), and do not make purchasing so difficult that they give up before paying.

Want to sell more eBooks and keep the profit? Try EditionGuard free for 30 days!

 

 

Turning eBook Readers into Marketers of Your eBooks

03 Apr
April 3, 2014

eBooks are magic, really. They are more than just words on paper. They are interactive, interconnected opportunities to deeply engage with your readers. You can hyperlink to web pages, detailed research and audio; you can even include a link for your devoted reader to buy your other eBooks. One of the most important things you can do at the end of your eBook is to offer your reader the opportunity to share the news that they’ve read the book.

For this to be successful, you need to make it easy for your reader to share. This means creating clickable images or hyperlinks that prompt them to share your eBook on Facebook, Twitter and Google+, that also include a link to your eBook purchase page.

  1. Create the hyperlinks below, inserting your eBook website where indicated.
  2. Either hyperlink the words that read “Share on PLATFORM” or insert the platform logo button and hyperlink the image.
  3. Encourage readers to share.

facebook logoFacebook

 

Facebook

Bonus: embed this code on your web site for people to share directly from your website:

Facebook Embed Code

Twittertweet

 

TwitterCode

Make sure that %20 is inserted between each word of your book title, and remember to include your call to action.

Bonus:

Embed this text link on your web site:

Twitter Embed Code

Make sure that %20 is inserted between each word of your book title.

googleplusGoogle+

Google Code

Make sure that %20 is inserted between each word of your book title.

 

Do you have a call to action at the end of your eBook to turn your eBook readers into evangelists?

You’ve Written an eBook: Now What? Part Three

31 Mar
March 31, 2014

egYou have written an eBook, and now you need readers. But before you publish your eBook, you should have three types of readers peruse your eBook. The first two types of readers you should solicit feedback from are the preliminary critic (trusted friends and family) and a proofreader. Only after your eBook has passed the scrutiny of those readers’ eyes should you publish your eBook and seek out the third type of reader: the one who will purchase your eBook.

The eBook Reader

You eBook reader is your most cherished fan, someone who will pay you for the pleasure of reading what you wrote. That’s why it’s so important to have the first two types of readers examine your eBook before publication. You want to be sure you are offering your audience the best possible material. eBook readers, if they love your eBook, will be your biggest cheerleaders and least expensive form of powerful marketing.

What You Want from Your eBook Reader

Ideally, readers will read your eBook and love it enough to immediately pick up their phones (or other mobile devices) and call, text and post about the eBook to everyone they know. Of course, you can make this much easier for them by including links at the end of your eBook that allow them to review your eBook, share a link allowing others to purchase your eBook on Facebook and Twitter, and otherwise broadcast their stamp of approval.

 

Next time, we’ll talk about what you can include at the end of your eBook to help foster the support and word-of-mouth marketing of your beloved readers.

You’ve Written an eBook: Now What? Part Two

26 Mar
March 26, 2014

ebookWhat happens after you have written an eBook? In our last post, we discussed the importance of having people read your eBook prior to publishing it. The preliminary critic was the first of these three groups of readers. Of even more importance than the preliminary critic, however, is the second reader of your eBook: the proofreader.

The Proofreader

We are of the opinion that no book, including self-published eBooks, should be published without first being in the hands of a proofreader. Proofreaders look at what you’ve written with a critical eye toward addressing grammar, sentence mechanics and style, ensuring that you put out something professional and intelligible.

What You Want from Your Proofreader

You proofreader should be an expert in the language arts and be someone who can read your material and make suggestions that bring clarity to your work. The proofreader should have an excellent eye for detail and be able to catch spelling errors (particularly those that your spellchecker misses) as well as grammar and punctuation errors. The final version of your eBook will be all the better for the efforts of your proofreader.

Next time, we’ll talk about the most important eBook reader: the reader who wants to buy your eBook.

You’ve Written an eBook: Now What? Part One

24 Mar
March 24, 2014

ebook tabletWhile writing an eBook is a huge accomplishment all on its own, one which should be celebrated with a night on the town or at least a dinner out, the completion of your eBook is, in many ways, only the start.

Unless you have written an eBook for your own personal satisfaction, you’ll want to ask people to read your eBook. There are three distinct groups of readers you should target. In this post, we’ll talk about the reader that successful writers rely on the most: the preliminary critic.

The Preliminary Critic

The first people who should read your eBook are those you completely trust. These people should be honest enough with you that they will tell you when you have lettuce between your teeth or when your shirt really does look that bad. These trusted friends will, therefore, pull no punches when it comes to critiquing your eBook. The preliminary critic is one (of preferably several) who read the eBook before you commence with publication.

What You Want from Your Preliminary Critic

Whether you’re writing fiction or nonfiction, your preliminary critic is the person who tells you, in a brutally honest but loving way, where the eBook doesn’t make sense, becomes boring or doesn’t transition properly from one part to the next. You want them to read the eBook as if they’d purchased it, giving you thoughts, ideas and feedback that can help you improve your writing and tighten your story.

Next time, we’ll talk about the second-most important eBook reader: the proofreader.