Comprehensive eBook Planning: After You Publish

26 Nov
November 26, 2014

5. after you publishWhile you might think that publishing your eBook brings you to the end of your comprehensive eBook planning, it does not. In fact, after you publish your eBook, the hard work really begins, especially for those authors who want to eventually support themselves completely with the eBooks they write.

EditionGuard Comprehensive eBook Planning: Stage Five – After You Publish

Your marketing efforts should truly kick into high gear once your eBook is published. There are a number of paid and free sites that you can leverage for marketing your eBook, depending on how you price your eBook.

You can also begin planning specific events to occur at the moment of publication and just after you publish.

Begin by planning a number of eBook marketing events, or work closely with your publicist who can coordinate and plan them for you. These events include:

Once you’ve published your eBook, it’s important to continue blogging and remaining visible on social media. Track and record all of the efforts you make so that you know what works well (and what doesn’t), so that you can make detailed marketing plans for your next book.

Next time, we will discuss the final step in comprehensive eBook planning: the follow-up.

Comprehensive eBook Planning: When You Publish

24 Nov
November 24, 2014

4. when you publishTo continue your comprehensive eBook planning, there are many factors to consider when you publish your eBook.

EditionGuard eBook Planning Guide: Stage Four – When You Publish Your eBook

The most important factor is pricing. Pricing your eBook can be challenging, but it is important to keep in mind that readers have an expectation (and rightfully so) that eBook prices will be lower than print book prices because of the lower overhead.

Once you know how soon the eBook will be published, you can begin to take preorders for it.

Continue to conduct author interviews, post to social media platforms and to your blog, and market your eBook using a variety of different venues and sources. If your eBook is part of a series, you can also market the previous and upcoming eBooks in the series. Create excitement and engagement in your eBook by hosting contests to giveaway copies of your eBooks.

As you are publishing your eBook, you can begin working on your next eBook – starting again with step one – even as you finish the final steps for the current eBook. Our only caution to you is to never sacrifice quality. Take the time to write well, hire the support you need to turn out an excellent product (cover designer, proofreader, editor, marketer, potentially even a ghostwriter), and never stop working to make yourself visible online.

Next time, we will discuss the comprehensive eBook planning steps you can take after you have published your eBook.

Comprehensive eBook Planning: After You Write

19 Nov
November 19, 2014

3. after you writeAfter you write your eBook, there are several steps you need to take before you publish it. The comprehensive eBook planning never stops.

  1. In-depth editing of your eBook
  2. Line-by-line proofreading of your eBook
  3. eBook formatting
  4. Finishing your cover design
  5. Converting your eBook to the digital publishing file types you need (EPUB, PDF, etc)
  6. Continued marketing of your eBook

EditionGuard’s eBook Planning Guide: Stage Three – After You Write Your eBook

After you write your eBook, you have a unique opportunity to market your eBook and help build interest in your book even before you publish it. From conducting author interviews with various bloggers to creating an author profile on author sites like World Literary Cafe, you can begin to promote your author identity and generate excitement about your upcoming eBook.

You should also request reviews from established bloggers and book reviewers, many of whom will allow you to use portions of their review on your website as long as you link back to them.

Next time, we’ll talk about the comprehensive eBook planning steps you can take when you publish your eBook.

More resources for indie authors:

Stop making excuses and write your #eBook!

WordPress Plugins for #indieauthors

WordPress Plugins for #indieauthors part 2

Write your first #eBook! Get started here.

Write your first #eBook – ideas to tell your story

Write your first #eBook – use a template

Write your first #eBook – create an anthology

You’ve written an #eBook – now what?

Before you publish your #eBook


Comprehensive eBook Planning: While You Write

17 Nov
November 17, 2014

2. while you writeComprehensive eBook planning continues as you write your eBook. While your primary focus should be on writing, you will also need to begin working on marketing your eBook. If you have not hired an eBook marketing partner to help you, the time to do so is when you are in the process of writing.

EditionGuard Indie Author eBook Planning Guide

The earlier you can pique the interest of readers in your eBook, the better. While you are writing your eBook, you can also:

Writing your eBook may take you weeks or it may take you years. If you are having trouble finishing the eBook, you may want to consider a ghostwriter to help you achieve your goals.

During the writing phase, however, you can establish yourself as a serious indie author, network with other indie authors, learn more about the craft of eBook writing, and pay attention to shifts and changes in the indie digital publishing industry.

If you missed part one of the EditionGuard Comprehensive eBook Planning Guide,  find it here.

Next time, we will discuss the comprehensive eBook planning steps you can take after you write your eBook.

Comprehensive eBook Planning: Before You Write

13 Nov
November 13, 2014

1. before you writeeBook planning begins long before you actually write your eBook. If you have already started writing, it’s important to accomplish these steps as quickly as possible. Many of the things you need to do before you begin writing your eBook prepare you to effectively market your eBook.

EditionGuard eBook Planning Guide: Stage One – Before You Write

During preliminary eBook planning, the first steps you should take before writing your eBook are to secure your online author identity:

  • Purchase a domain, such as If you have a common name like “Dave Smith,” making it virtually impossible to obtain, consider alternate domain names, such as or
  • Secure the social media accounts in your author name, to include Twitter, Facebook (personal and author pages), Google+ (personal and author pages), Instagram, Pinterest, Tumblr, SoundCloud, and LinkedIn. Even if you will not use them all right away, you want your identity online to be secured so that each platform has a similar name.
  • Consider these social networking sites recommended by Mashable as additional sources of inspiration and support.

It doesn’t matter if you are writing using your own name or a pen name; you simply need to own your online identity.

The next step in eBook planning is to outline your eBook. An outline is a map that helps you move forward with your writing at a steady pace. During this preliminary eBook planning phase, you may also want to begin shopping around for cover designers, editors and proofreaders, and marketing partners.


Next time, we will discuss the comprehensive eBook planning steps you can take while you write your eBook.

Creating Enhanced eBooks

10 Nov
November 10, 2014

ebook tabletEnhanced eBooks are eBooks that provide more engagement for the reader. Adding interactivity to your eBooks can make them more enticing to readers and provide a richer experience overall; recently To Kill a Mockingbird was released as an enhanced eBook, and the preorders were record-breaking.

There are a number of occasions when enhanced eBooks are recommended:

  • Historical accounts. When studying history, it can be invaluable to be able to listen to or watch important speeches embedded in the reading.
  • How-tos. From cooking to painting, instructional videos that accompany the text can be very beneficial to the reader.
  • Business. Linking to company websites or stock tickers related to a business discussed in a book can provide a more in-depth experience.

Can Fiction Be Successfully Enhanced?

Many question the benefit of enhancing fiction eBooks, but we believe enhanced eBooks offer indie authors a way to provide a more engaging and memorable experience for their readers. How can indie authors create worthy enhancements? Try these ideas:

  • Create a link to have a SoundCloud album play during specific scenes.
  • Create quotables that readers can click to tweet while reading, that include a buy link for the eBook.
  • Create a link for readers to submit their ideas for casting the movie version of your eBook’s characters.
  • Include video messaging from the author at the end of the eBook.

There are a number of ways to make enhanced eBooks work for fiction. Share your ideas about enhanced eBooks with us on Facebook.

It’s NanoWriMo Time Again, eBook Authors!

04 Nov
November 4, 2014

nanowrimoIt’s NaNoWriMo time! Have you written your eBook yet?

If you’re like many aspiring authors, procrastination can keep you from reaching your writing goals. It’s easy to let other life demands – work, kids, appointments – get in the way of you getting your story out. November is the month to change all that. November 1 was National Authors Day, and that kicks off a month dedicated to the ambition of helping authors get their eBooks written.

What Is NaNoWriMo?

NaNoWriMo is a writers’ movement designed to help fiction writers write an entire book – 50,000 words – in a single month. And it’s not too late to sign up with NaNoWriMo and participate by endeavoring to write your own eBook. If you feel like procrastination is one of the challenges keeping you from completing your eBook, NaNoWriMo can help by connecting you to other writers who will help motivate you to keep writing.

Don’t forget to review our tips for successfully participating in NaNoWriMo.

If you will be participating in NaNoWriMo and will have an eBook ready to publish, be sure to check out our marketing resources:

How #socialmedia improves #eBook sales

Marketing your #eBook on #Pinterest

Marketing your #eBook on #LinkedIN

Marketing your #eBook on #Facebook

Marketing your #eBook on #Google+

Marketing your #eBook on #Twitter

Free #marketing for your #eBook

Stop making excuses and write your #eBook!

You’ve written an #eBook – now what?

Before you publish your #eBook

Sell more eBooks on your website, part 1

Turn your readers into eBook marketers and sell more


6 Steps to Self-Publishing

31 Oct
October 31, 2014

Writing-An-Ebook-To-SellEven as recently as a few years ago, most authors were focused on print publishing. The shift toward digital self-publishing has been gradual but dramatic. Now, rather than wait and hope an agent or publisher will work magic, the indie author is in control.

The work of writing your eBook is still difficult, but publishing can quite literally happen at the push of a button. The catch is in making sales off the eBooks you self-publish.

We recommend taking the following six steps between initially writing your eBook and self-publishing.

  1. Re-read your finished eBook. Once you’ve completed your initial effort at writing, go back and read the eBook from the perspective of someone who will be reading it for the first time. Be critical with yourself and your story, and don’t be afraid to edit/cut/revise.
  2. Hire an editor. While it may seem like an editor is your enemy, picking apart every last detail and word choice, a good editor is your partner in making your eBook something that will be purchased.
  3. Hire a proofreader. The editor and proofreader need to be two different people and each will look at your eBook from a different perspective. While the editor will help you make sure your characters are well-developed and the story makes sense, the proofreader will look over the eBook line by line to ensure everything is spelled correctly, all the punctuation is properly done, and catch as many typos as possible.
  4. Hire a cover designer. Unless you are a graphic artist, pay someone to create your cover design. The cover is not just an image representing your eBook; it is a powerful marketing tool.
  5. Hire a formatter. If your eBook will contain images, hyperlinks, multimedia, or anything other than text, you may need to rely on the expertise of a formatter who will ensure that your eBook looks right on any digital reader device your audience chooses to use.
  6. Hire a marketer. You may be able to take on the role of marketing your own eBook, but if you have the resources, you can have a much larger impact if you have a publicist working to promote you and your eBooks. Choose someone who is social media savvy, has experience working with authors, and can demonstrate results.

Sell eBooks on WordPress with the EditionGuard PlugIn

29 Oct
October 29, 2014

editionguard-admin-panelOur goal at EditionGuard is to empower indie authors and level the playing field so that anyone who has the passion to write eBooks can sell eBooks. Digital publishing has allowed many authors to avoid the frustration and time-consuming, costly hoop-jumping that comes with obtaining an agent and waiting for a publisher to approve of your writing.

While we still urge all writers to produce the highest quality, using editors and proofreaders, cover designers, and formatters as needed, there is no reason why you can’t publish every eBook you write.

Our WordPress eBook sales plugin with DRM support (with full integration of EditionGuard services) allows you to sell eBooks with EditionGuard eBook DRM protection right on your WordPress blog. You can even accept payments via Paypal, removing the headache of secure payment processing.

This free, open source WordPress plugin from EditionGuard allows you to manage eBook sales without ever leaving your WordPress admin. You can download, install and modify the plugin as much as you like. You can find the plugin on the site, by clicking here. We invite you to use EditionGuard with this plugin by signing up for a free, 30-day trial account.


DRM Protects eBooks from Unauthorized Copying

24 Oct
October 24, 2014

AdobeDRMIt can be the most frustrating experience: you write an eBook, you make it available for sale, and as you Google yourself to see how you’re rising in rank, you discover someone has uploaded your eBook for free to anyone who comes to their site.

It happens more often than anyone would like to believe – to the point where it could be come a full-time job for more popular authors to stay on top of.

Digital Rights Management (DRM) Is the Indie Author’s Solution

DRM protects eBooks from unauthorized copying and distribution and it is almost a prerequisite to selling eBooks. Smaller eBook publishers and independent authors struggle to afford the cost of DRM. It can cost a lot of money and be a nightmare technically to install. The license alone for the DRM system used with Adobe Content Server is in the tens of thousands of dollars.

EditionGuard Exists to Level the Playing Field for Small Publishers and Indie Authors

EditionGuard is a web-based DRM service. It makes it possible for small publishers and indie authors to sell eBooks on their own websites. EditionGuard protects your eBooks with Adobe Content Server 4 DRM, so you don’t have to worry about piracy and unauthorized distribution.  Instead of paying for thousands of dollars in license fees, you simply pay one monthly fee.

Right now, you can get a free 30-day trial of EditionGuard services – no credit card required.