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EditionLink vs EditionMark vs Adobe DRM: Choosing The Right eBook Fulfillment Option

eBook fulfillment

When you use EditionGuard to protect and fulfill your eBooks, you will have three different fulfillment options: Adobe DRM, EditionMark and EditionLink. Deciding which fulfillment option is right for you and your customers can be difficult.

Below you can see that all of our pricing plans come with EditionMark and EditionLink, while Adobe DRM protection is a premium option (1 and 2 book pricing plans not pictured):

editionguard pricing

In this post we will discuss the three options and who should be using each. If you are not already using EditionGuard, you can get started with your free trial here.

Each EditionGuard Fulfilment Option Explained

EditionLink Fulfillment

When you choose the EditonLink fulfillment options your eBooks will be sent to the purchaser in the form of a link that will expire on a date of your choosing. Your eBook can be downloaded in ePub, MOBI or PDF format, meaning it will be compatible with all devices.

EditionLink does not offer active or passive protection against piracy, but the ease of use for both seller and purchaser is a major advantage.

EditionMark Fulfillment

In addition to the EditionLink expiry features, EditionMark fulfilled books will contain a visible watermark. This watermark will display personal information for the specific buyer of the eBook.

This passive form of protection will deter illegal sharing, while still providing extreme compatibility across devices. EditionGuard automatically collects the personal information that is displayed in the watermark, so EditionMark fulfillment requires no additional work for you.

Adobe DRM Fulfillment

The final fulfillment option is Adobe DRM protected eBooks. Adobe DRM protected eBooks can only be opened using Adobe Digital Editions software. This software limits access to only one account, make it nearly impossible for your eBooks to be illegally shared.

Adobe DRM fulfillment therefore offers active protection against eBook piracy. Another benefit of Adobe DRM fulfillment is the ability to offer eBook rentals. Since readers will have to use Adobe Digital Editions, you will be able to set an expiration date for their access. This is perfect for book rentals.

There are two types of Adobe DRM fulfillment available within EditionGuard:

  • Legacy: This protection scheme is older, but offers greater compatibility across devices that support Adobe Digital Editions (ePub and PDF files only)
  • Hardened: This is Adobe’s newer protection scheme, which offers greater protection with less backwards compatibility (ePub and PDF files only)

Which eBook Fulfilment Option Is Best For You?

Now that you are familiar with each eBook fulfillment option available within EditionGuard, let’s discuss how to decide which option is right for you.

Who EditionLink Is Best For

The EditionLink fulfillment option is best for those who are concerned less about protecting their eBooks from piracy and more about compatibility and ease-of-use. EditionLink is all about simplicity. Your eBook will be sent as a raw file, which gives your readers the freedom to read your book in any way they choose.

Studies have shown that in most cases eBook piracy does not affect eBook sales, therefore not having active or passive protection in place may not be a big issue. One scenario in which EditionLink fulfillment isn’t a good idea is within close-knit communities, such as schools.

The final reason to consider EditionLink is affordability. EditionLink fulfillment is available for all of our pricing plans, including our Nano and Micro plans, which we created to provide an affordable options for authors and businesses with only 1 or 2 books (see below):

eBook fulfillment

Who EditionMark Is Best For

If you like the idea of EditionLink but are concerned about the lack of piracy protection in place, EditionMark may be a better option for you. The added watermark gives many authors and businesses confidence that their eBooks are safe.

Since the personal information displayed in the watermark is collected automatically, there is no added effort required. The biggest question when deciding between EditionLink and EditionMark is what do your readers prefer? While many readers will not mind having watermarks within their eBooks, some might. Keep this in mind when deciding if EditionMark is the right choice for you.

Who Adobe DRM Is Best For

Adobe DRM offers the greatest protection against piracy and should be used by those whose first priority is protecting their eBooks. A few examples of Adobe DRM users that we currently have are: large resellers, high value eBooks (textbooks, medical research, etc.) and eBooks required to be protected by law.

Remember the example mentioned above about the school? Adobe DRM would be the perfect option for that scenario for a couple of reasons.

First, students would not be able to illegally share the eBook since it would be tied to a specific Adobe Digital Editions account. Second, the seller could offer a rental option as well, which is very popular amongst students.

Some of the drawbacks of Adobe DRM include a lack of compatibility across devices and technical support required. Since Adobe DRM requires specific software for access, people using Adobe DRM fulfillment should expect to deal with some customer support related issues. While these issues are generally just clarifying with a purchaser how to use Adobe Digital Editions, it is worth mentioning.

Final Thoughts

With the recent addition of EditionLink and EditionMark, we are very excited to provide several fulfillment options. Doing so allows our customers to tailor a solution that is ideal for them and their readers. Above we discussed each fulfillment option, as well as who each plan is best for.

Now it is your turn to decide for yourself. Take advantage of our 30-day free trial to test out each of the fulfillment options and figure out which one will help you sell more eBooks.

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Introducing EditionLink: The Simplest Way To Distribute Your eBooks


We are happy to announce EditionLink, the simplest way to distribute your eBooks using EditionGuard. Over the past few months we have spoken to dozens of self-published authors and have heard one common thought:

eBook piracy is becoming less of a concern and instead ease-of-use and compatibility are most important.

Simply put, authors are looking for a convenient way to distribute their eBooks directly without the concern of compatibility issues.

EditionLink is the solution. Here is how it works:

  1. Create an EditionGuard account
  2. Upload your eBook(s) in ePub, MOBI or PDF format
  3. Select EditionLink as your distribution option
  4. Link EditionGuard with your sales platform
  5. Readers buy your eBook and we automatically send them a link to claim their copy

No additional work is required beyond the initial setup.

By choosing EditionLink as your preferred distribution option, a download link will be emailed to your customers automatically anytime they purchase one of your eBooks. You can set a specified expiration date for the link you send so it will not be available to download forever.

What this means is that for the first time using EditionGuard you will be able to distribute eBooks that are compatible with every major reading device, including Kindle!

EditionLink isn’t only convenient for you. It is also convenient for your readers. They will have the freedom to read your eBooks across several devices and will not have to worry about the need for specialized software like Adobe Digital Editions.

While we know distributing eBooks with no piracy protection may not be the right choice for all of our users, we are very excited about the opportunity to serve the segment of the market that desires this type of raw distribution.

After all, it is time we stop punishing legitimate buyers because of the actions of those who would never buy our eBooks anyways.

With pricing plans starting at less than $1 per day, all authors should now be able to afford selling eBooks directly from their website or eCommerce store.

To get started with your 30-day free trial, click here.

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How To Market Your Book With Slideshare


Well written books don’t always sell. Well marketed books almost always do. Whether you self-publish or go with a traditional publisher, your success will depend on your ability to market your book.

Most authors understand the importance of using social media to connect with their audience and market their books. Facebook and Twitter are the popular choices, followed by other networks such as: Pinterest, Instagram and LinkedIn.

One social network that is often overlooked by authors is Slideshare.

In this post we will discuss how to market your book with Slideshare. If you are not familiar with what Slideshare is and how it works, we will begin with a brief explanation.

What Is Slideshare


Slideshare is a slide hosting service that was acquired by LinkedIn in 2012. You can think of Slideshare as a social network where people share information in Powerpoint style presentations.

When you upload a presentation to Slideshare it can be viewed on the site itself, as well as embedded or shared on other websites and social networks. When done right, Slideshare can help you generate serious website traffic, generate leads and enhance your blog posts and other social network content. Now that you are familiar with what Slideshare is, let’s discuss how to use Slideshare to market your book(s).

How To Market Your Book With Slideshare

If you do not have a Slideshare account, you will need to create one before getting started. Once you have a Slideshare account, follow the steps below.

Step 1: Create Your Presentation Using Powerpoint, Keynote or Google Slides

To get started with Slideshare you will need to create your presentation. You can create your presentation using Powerpoint, Keynote or Google Slides. Choose your favorite and start creating your presentation.

Slideshare Best Practices:

  1. Keep it Simple: Use 10 words or less per slide
  2. Use Stunning Images: Images will make your presentation more visually appealing
  3. Have A Clear Storyline: Your presentation should have an easy to follow storyline
  4. Make It Clickable: Add URLs to text or images you want to be clickable
  5. Include Call To Actions: Make it clear what you want viewers to do

Step 2: Include Several Call To Actions

A call to action tells people what you want them to do. An example of a call to action is a “Buy Now” button below your book on your website. Without a call to action people will simply view your presentation and then leave. We want people to buy your book, so make sure they know that too!

Call To Actions You Should Include

  1. Buy Now
  2. Visit Your Website
  3. Connect With You On Social Media

Consider including promotional slides throughout your Slideshare presentation. Promotional slides are slides that are dedicated to promoting your book.

Imagine that you create a presentation that is not directly related to your book. You may see solid traffic, but it is highly unlikely that they will buy your book without a little nudge to do so.

Including two or three promotional slides throughout that presentation to entice viewers to buy your book is a great way to convert your Slideshare traffic. You should always end your presentation with a promotional slide.

Step 3: Upload Your Slideshare Presentation

Once you have created your Slideshare presentation, you will be ready to upload it to Slideshare. To do so, you will need to save it as a Powerpoint file. If you are using Powerpoint, this doesn’t require any additional steps.

If you are using Keynote or Google Slides, you need to “Export” as a Powerpoint file before uploading to Slideshare.

Once you have uploaded your presentation, you will need to fill out some additional information before you publish it. This information includes:

  • Title
  • Description
  • Category
  • Tags

Including popular keywords and tags will make your presentation more discoverable, so make sure you do not rush through this step. One of the best things about Slideshare is viral organic reach. If people begin to show interest in your presentation, Slideshare will start showing it to more and more people for free.

Step 4: Share and Embed Your Slideshare Presentation

Congratulations! You have successfully uploaded your Slideshare presentation. Now it is time to promote your presentation to ensure people view it. Below each Slideshare presentation is a “Share” button.


Clicking on this “Share” button will provide you with several different ways to conveniently share and embed your Slideshare presentation. Your other social media accounts are a great place to begin sharing your Slideshare presentation.

You should also consider turning your presentation into a blog post, which you can embed the presentation into. See example below:

Final Thoughts

Slideshare is a legitimate option for authors to market their books and build an audience. This unique social network provides long term traffic and helps you enhance your other social networks and blog.

Creating a Slideshare presentation might take a little extra time, but it is totally worth it. Most authors are using Twitter and Facebook. You can stand out by taking a plunge into Slideshare today!

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EditionGuard Social DRM vs Adobe DRM: Which Is Best For You?

editionguard social drm vs adobe drm

Digital Right Management (DRM) protects eBooks from illegal piracy by using active and/or passive protection methods. If you are new to EditionGuard or are considering changing your eBook protection settings, you may be curious to know the differences between our Social DRM solution and Adobe’s DRM scheme.

Active DRM protection works by encrypting your books and requiring specific software to access it. This specific software verifies your rights to the eBook. If you were to share the eBook, no one else would be able to access it unless you provided them with your specific account information.

Passive DRM protection works by including visible and/or invisible information within the eBook that makes it easy to identify who the eBook belongs to. This information is generally called at watermark and includes personal information such as: name, email and phone number. Readers are much less likely to share their book with strangers if their personal information is embedded within.

EditionGuard DRM uses passive protection, while Adobe DRM uses active protection. Deciding which type of protection is best depends on your specific needs. Below we will discuss the pros and cons of each type of DRM protection.

EditionGuard Social DRM

editionguard social DRM


  • Compatibility: The main benefit of EditionGuard Social DRM is complete compatibility. Your eBooks will be available to be read of nearly every device and application, including Kindle and iBooks. Using Social DRM makes it much easier for your potential customers to read your book.
  • Ease of Use: No technical knowledge or software is required to sell or purchase an eBook protected by EditionGuard DRM. If you are a seller, all you have to do is select Social DRM as your protection method and let our tool do the rest. When someone buys your book, all they will have to do is open it on their preferred device and begin reading.
  • No Download Fee: Many DRM solutions charge a download fee every time someone purchases your eBook. This fee can range from $0.20-$1.00. With EditionGuard Social DRM you will never have to pay a download fee. That means your monthly price will remain fixed regardless how many books you sell.


  • Shareable Amongst Friends: Since personal information is the main deterrent to sharing, Social DRM protected eBooks can easily be shared amongst friends. This, however, is not any different than print books which are often shared amongst friends anyways
  • Marketing Responsibility: Since you will be selling your eBooks from your website or eCommerce store, you will be responsible for marketing your books.

Adobe DRM
adobe digital rights management


  • Greater Security: Social DRM provides adequate protection for many use cases, but it can’t beat the level of security offered by Adobe DRM. If you are only worried about security, Adobe DRM is the best choice.
  • Trusted Scheme: Companies such as Google and Barnes & Noble rely on Adobe DRM to protect their eBooks. This means your eBooks will have enterprise level security.
  • Customizeable: With Adobe DRM’s active protection, your business can rent books for a certain period of time and cancel access at any time. Since the eBooks require Adobe Digital Editions to be read, you can always have control over who can read your eBooks and for how long.


  • Limited Compatibility: One of the main downsides to Adobe DRM protection is lack of compatibility with devices and eReader applications. Adobe DRM protected books will not be able to open on a Kindle or via iBooks, which eliminates much of the eBook market.
  • Download Fees: If you choose Adobe DRM protection you will have to pay a download fee every time someone purchases your eBook. Depending on your pricing plan, this fee ranges from $0.30-$0.50. If you plan to sell a high volume of eBooks, this download fee will make Adobe DRM much more expensive than EditionGuard Social DRM.
  • Multi-step Fulfillment Process: When someone buys your Adobe DRM protected eBook, they will have to go through several steps to access it. First and foremost they need to have an Adobe ID. Once they create their free Adobe ID, they will need to download Adobe Digital Editions. Once they have logged into Adobe Digital Editions with their Adobe ID, they will be able to access their books. This is a one-time process, but it can cause technical support issues for sellers. If you aren’t willing to provide support for your buyers, EditionGuard Social DRM is the better choice.
  • Marketing Responsibility: Since you will be selling your eBooks from your website or eCommerce store, you will be responsible for marketing your books.
  • Price: Our Adobe DRM supported pricing plans start at $120 per month which is much more than the $24 per month starting price for our Social DRM only plans. If you are most concerned about price, Social DRM is a better option.

At EditionGuard we believe it is important for our customers to have options when it comes to DRM types, as well as pricing plans. Choosing the right plan and DRM type can make all the difference when it comes to your ability to sell eBooks and make money. If you are unsure which DRM type you should use or would like to chat with us about how EditionGuard works, contact us using the chat widget in the bottom right hand corner of the screen.

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Introducing EditionGuard Social DRM: A New Way To Protect and Sell eBooks

EditionGuard Social DRM

For the last couple of years EditionGuard has relied on Adobe Digital Rights Management to protect our customers eBooks. Though Adobe’s solution is ideal for some of our customers, that was not the case for all.

After countless discussions with our current customers, as well as non-customers, we decided to create a Social DRM solution to provide another option and more flexibility.

We are happy to announce support for Social DRM for all EditionGuard users! This is a major step for our company and we look forward to hearing about how it helps your businesses moving forward.

What Is EditionGuard Social DRM?

EditionGuard Social DRM technology provides protection by embedding visible and/or invisible watermarks into the eBooks you sell. The visible watermark will display the personal information of the buyer, such as: name, email and phone number.

EditionGuard Social DRM

You will have the option to embed this visible watermark at the beginning of your eBook, the end and/or randomly throughout the eBook.

5 Benefits of EditionGuard Social DRM

  1. Implementing EditionGuard Social DRM requires very little setup time.
  2. You will no longer have to pay a download fee every time your eBooks are purchased.
  3. Removing Adobe DRM protection means your eBooks will now be compatible with all devices (seriously, every device).
  4. Your buyers can read your eBooks with the software of their choice.
  5. Your buyers will be able to download and begin reading their eBook instantaneously.

Introducing Two New Plans For Social DRM Only Users

EditionGuard Social DRM and Adobe DRM are very different, so we recognized the need to create new pricing plans tailored towards our users who plan to use EditionGuard Social DRM only. After speaking with many of our amazing customers, as well as people that showed interest in our Social DRM offering, we decided to create two new plans.

The two new plans will be called Nano and Micro and will consist of EditionGuard Social DRM only protection and will be supported by our turnkey integrations. Though all other plans will have the option to use Social DRM, these dedicated plans will not have the option for Adobe DRM protection.

Remember the download fees you used to have to pay for Adobe DRM protection? Those are a thing of the past with our Social DRM offering! That means no matter how much you sell, your monthly price stays fixed.

editionguard social drm pricing

How To Get Started With EditionGuard Social DRM

If you are a current user, all you will have to do is change your protection settings within the EditionGuard tool. Since your customers have to include personal information to download your eBooks, there is no work required on your end at all.

For new EditionGuard users, you can start a 30-day free trial and decide which of our five pricing plans is the best fit for you. If you have any questions, you can contact us by clicking on the red chat widget in the bottom right corner of our website.

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Adobe Digital Editions Beginner’s Guide

adobe digital editions

Getting Started With Adobe Digital Editions

Adobe Digital Editions is a free software that allows you to add eBooks from online stores and libraries that are protected by Digital Rights Management (DRM). Digital Rights Management prevents eBooks from being copied and/or redistributed. This ensures the protection of authors and publishers.

When you download a Digital Right Management protected eBook, you get a license in the form of an .acsm file with your eBook. You can then claim your eBook using Adobe Digital Editions and easily add it to your supported eReader device.

In this post we will discuss how to install Adobe Digital Editions, how to create an Adobe ID, how to authorize your computer, how to add eBooks to Adobe Digital Editions and how to add your Adobe Digital Editions eBooks to your eReader.

How To Install Adobe Digital Editions

Both PC and Mac users can easy install Adobe Digital Editions on their computer and begin transferring Digital Rights Management protected eBooks to their supported eReaders. 

  1. Download ADE from
  2. Find the ADE installation file on your computer.
  3. Open the ADE installation file.
  4. Follow the onscreen instructions.

How To Create An Adobe ID

After installing Adobe Digital Editions on your computer, you will need to create an Adobe ID. If you already have an Adobe ID, you can simply log in. 

  1. In your web browser, go to
  2. Click Sign in. 
  3. Click Get an Adobe ID. 
  4. Fill in the appropriate text boxes on the form.
  5. Click Sign Up.

How To Authorize Your Computer

After installing Adobe Digital Editions, you will need to authorize your computer. This is a one-time authorization that takes less than a minute. 

  1. Launch Adobe Digital Editions on your PC or Mac.
  2. From the Help menu, click Authorize Computer. 
  3. A Computer Authorization window will appear.
  4. Enter your Adobe ID and password that you just created.
  5. Click Authorize. 
  6. Click OK when Adobe finishes authorizing your computer.

Your computer is now authorized to use Adobe Digital Editions and you can begin adding eBooks.

How To Add Books To Adobe Digital Editions

When you download a book protected by Digital Rights Management, you will get a license with your book in the form of an “.acsm file.” Once you download this file, all you have to do is open it in Adobe Digital Editions. When you do, Adobe Digital Editions will verify your license and then download your eBook in either a PDF or ePub format.

How To Add Books To Your eReader Using Adobe Digital Editions

To add your Adobe Digital Editions eBooks to your eReader, follow these steps:

  1. Turn on your eReader.
  2. Connect your eReader to your computer using a Micro USB cable.
  3. Tap Connect on your eReader. 
  4. On your computer:
    1. Go to the folder where your eBook (the .acsm file) is saved.
    2. Double-click the .acsm file. The book will open in Adobe Digital Editions.
    3. Click Library at the top of the screen. 
    4. Click All Items under the Bookshelves menu. 
    5. Select your new book and drag it to your eReader bookshelf (listed on the left side under Devices).
  5. Eject your eReader from the computer, and unplug the Micro USB cable from your eReader. The book will appear in your Library. Enjoy reading!

How To Sell Adobe Digital Rights Management Protected Books With EditionGuard

adobe digital editions

EditionGuard is an easy to use eBook sales tool that allows authors and businesses to securely sell eBooks with Digital Right Management protection. One of the Digital Rights Management options available is Adobe DRM, which works in conjunction with Adobe Digital Editions.

Here is how you start selling eBooks via EditionGuard:

1. Upload your eBooks in ePub or PDF formats through our user-friendly web interface.

2. Implement our easy to use APIs or turnkey integrations.

3. Buyers start making eBook purchases on your website (score!).

Interested in learning more? Start your free trial today or set up a quick 1-on-1 demo with one of our product specialists to discuss your specific needs.

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How Authors Can Gain Thousands of New Twitter Followers With Tweepi

twitter followers

Do you want to drastically increase your following on Twitter? What if I told you that you could gain 75-100 new Twitter followers everyday for free? Even better, these new followers would be highly targeted and active.

In this post we will discuss how authors can gain thousands of new Twitter followers with Tweepi, a Twitter tool designed specifically to help you grow your following. Growing your Twitter audience is a crucial step for all authors. Doing so will help you to sell more books, land opportunities and make new connections.

By the end of this post you will know a proven strategy that will help you gain at least one thousand new followers per month. The best part is that this strategy should not take you longer than 20 minutes per day!

Getting Started

To get started, you will need the following:

  1. An active Twitter account
  2. Tweepi account
  3. 10-20 minutes per day
  4. A list of 25 Twitter accounts similar to yours

Since the first three items on this list require very little effort, let’s focus on the last item. Before you can get started with Tweepi, you will want to create a list of at least 25 Twitter accounts with followers similar to the audience you hope to attract. Tweepi refers to these people as Role Models.

A few ways to find Role Models are:

  1. Start with your favorite related accounts that you follow
  2. Search topics related to your target audience on Twitter and find the top Twitter accounts related to this search 
  3. Look through your current follower list for potential accounts

During this process it is important to note that relevance is far more important than quantity. Don’t focus on finding accounts with the most followers. Instead look for accounts as closely related to the audience you hope to attract. We want to gain thousands of new followers, but we also want to make sure these followers are targeted enough that they will engage with your content and buy your books.

How to Start Gaining Thousands of New Twitter Followers

twitter followers

So, you have your Twitter and Tweepi accounts set up and your list of 25+ Twitter accounts is complete. Now it is time to start gaining followers! Start by logging into your Tweepi account and then follow the steps below:

Step 1: Click on “Follow Followers” or “Follow Friends”

Follow Followers: Follow new users who are following the account you specify

Follow Friends: Follow new users that the account you specify is following

Step 2: Enter the First Twitter Handle from Your List

Remember that list of Twitter accounts you created? It is time to put those to good use. Start by entering the first account on your list.

Step 3: Enter Your Filters

It is important that you set up filters to help you find the best people to follow. Some of the important filters to include are:

  • Must have a profile image
  • Must have a completed bio
  • Tweeted recently
  • Someone you are not already following

You can play around with the other filters to figure out what works best for you. For example, including specific keywords may help you find highly targeted followers. Below are the filters we have used to grow our following on Twitter.
twitter followers

Step 4: Follow All Users Who Are Listed

Now comes the exciting part! Well, it can actually be a little boring. The next step is following all of the Twitter users who match your criteria. When you click “follow”, Tweepi will automatically scroll to the next person. This means that all you have to do is keep clicking to quickly follow hundreds of users.

Warning: Do not rapidly click follow. Doing so will result in Twitter suspending your account. Stick to a rhythm of about 1 click per second to make sure you avoid a Twitter suspension.

Step 5: Repeat Until You Have Followed at Least 350 People

Twitter allows you to follow up to 1,000 new people each day. The more people you follow, the more new followers you will gain. Try to follow at least 350 people per day to ensure a solid stream of new followers.

How to Manage Your Follower to Following Ratio

twitter followers

As you begin to follow hundreds of new Twitter followers every week, you will notice that not all of the users will follow you back. This is completely normal, but you will want to manage how many people you are following so your follower to following ratio does not get out of control. Failing to do so can result in your account not being able to follow any additional people.

Spend 3 to 5 minutes every day unfollowing the people on Twitter who do not follow you back.

Step 1: Click on “You Follow”

twitter followers

Step 2: Enter Your Unfollow Filters

Below are the two filters you will want to set to make it easy to unfollow any people that have not followed you back:

  • Last action date (via Tweepi) is older than 4 days ago
  • Friend or follower that is not following you

Step 3: Unfollow All Users Who Are Listed

Click, click, click. The same routine applies for unfollowing users. Twitter allows you to unfollow up to 500 people per day, so generally you will want to unfollow all users who are listed after you enter your filters.

Bonus: Unfollow Inactive Followers

Another way to manage your Twitter follower to following ratio is to unfollow inactive followers. These are users that are following you, but are not active anymore. It does not help you to have followers that are never active to engage with you or your content, so cleaning up inactive followers periodically is a good idea.

To do so, follow these steps:

Step 1: Click on “Unfollow Inactives”

Step 2: Enter How Many Days You Consider Inactive

Step 3: Unfollow All Users Who Are Listed

How to Track Your Progress

twitter analytics

Once you implement the strategies listed above, your Twitter account is going to see far more activity than normal. Not only will you begin gaining significantly more followers on a daily basis, but you will also begin receiving more retweets and likes, direct messages and replies. Being able to track this activity is crucial.

Below are a few tools that will allow you to keep track of your progress and ensure that you can take advantage of your Twitter growth.

1. Hootsuite

Hootsuite is by far the most popular social media management tool on the market. They offer a free plan that will allow you to manage your Twitter account like a pro. Some of their useful features include:

  • Scheduling tweets ahead of time
  • Dedicated feeds for mentions and direct messages
  • Powerful analytics

2. Twitter Analytics

Twitter has built in analytics that you can easily access to see all types of statistics related to your account. The screenshot below shows how to access your Twitter analytics:

twitter followers

The good thing about using Twitter’s built-in analytics is that you do not need any additional tools. The downside is Twitter does not offer many of the added features that tools like Hootsuite and eClincher do. If all you are concerned about is tracking analytical data, Twitter built-in analytics are the easiest way to do this.

3. eClincher

eClincher is a social media management tool like Hootsuite. Many of the features are similar, but one feature that sets it apart is the Social Inbox. Gaining followers on Twitter is great, but being able to convert these new followers into customers should be your ultimate goal.

You will notice a massive increase in direct messages and mentions once you start using Tweepi to gain followers on Twitter. eClincher Social Inbox will automatically aggregate all of these message into a single inbox. 

Final Thoughts

Twitter is a very powerful tool for authors. Unfortunately, most authors don’t have enough followers to fully take advantage of its power. With the information above, you will be able to gain thousands of new followers in a matter of months.

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10 Essential Components of an Author Website

author website

An author website is a crucial part of your overall business. Having an author website is no longer an option, it is a necessity. Ten years ago your author website could have been very simple; serving much like an online business card.

Today, author websites have become much more complex. Authors are now using their website to sell books, attract media attention and much more. If you are feeling a little overwhelmed trying to create your author website, you aren’t alone. In this post we will discuss the 10 essential components of an author website. Make sure your author website includes all of these components before it goes live.

1. An Author Bio

Who are you? Visitors to your website will certainly have this question and you need to make sure that it is easy for them to figure this information out. Before you worry about anything else on your website, make sure you create an author bio you are proud of.

A general best practice is to have a short bio on your homepage that consists of a professional headshot and a short blurb about who you are. This short bio can then link to a separate page where you can include a more detailed author bio.

Some of the topics you should cover in your in-depth author bio are:

  • Why you write
  • Interesting facts about yourself
  • Why they should read your books
  • A way to subscribe to your email list

2. A Sales Page

Your books should be visible on your homepage, but dedicated sales pages will allow you to showcase each book in greater detail. Depending on how many books you have written, you may want to create separate sales pages for each book. Each sales page should include:

  • The title of the book
  • The cover of the book
  • A description of the book
  • Testimonials from readers
  • Quotes from the book
  • A link to purchase the book

Unlike Amazon and other online marketplaces, you have full control over your sales pages. Make sure you take your time to create pages that will convert your website visitors into paying readers.

3. A Blog

author website

Think of your blog as a giant magnet. When you write about topics that your target readers are interested in, they will have a reason to come to your website. Having an author website is great, but only if you can attract people to it. 

A blog is the easiest way to generate consistent traffic. Much of the information on your author website will remain static for months at a time. Your blog gives you a place to consistently add new content to generate traffic.

If you are trying to figure out what to blog about, answer the following question:

Who is my target audience and what are they interested in?

4. Social Media Information

All authors should be active on social media. Let me repeat- all authors should be active on social media.

Your author website should provide links to all of your social media accounts so your visitors can connect with you on social media. A lot of authors stick their social media buttons at the bottom of the page. I recommend making them more prominent to encourage more social connections.

5. A Contact Page

If people visit your author website and decide to contact you, you have won. Direct contact is the holy grail of any website, as it allows you to create relationships and find new opportunities. Make sure it is immediately clear for visitors how to contact you.

There are plenty of contact form plugins that will allow you to set up a contact form in a few minutes.

6. A Media Page

There are two types of visitors you want to attract with your author website:

  • Readers
  • Journalists

Your media page will be optimized for journalists that are interested in you and/or your books. This page should include a contact form and any information you feel is necessary for media related inquiries. It is ok to repeat some of the information you have on other pages, since many journalists will immediately go to your media specific page.

7. A Subscription Option

What separates good author websites from great author websites is the ability to attract repeat traffic. Statistically speaking, almost all of your website visitors will only visit your author website once. One of the best ways to encourage repeat visits is to offer a subscription option.

This is done by collecting email addresses of your visitors. A few proven ways to build your email list are:

  • Start a blog newsletter
  • Offer a discount in exchange for an email signup
  • Give away a free eBook in exchange for an email

Though building your email list might not have an immediate impact on website traffic or sales, over time it will give you a consistent audience for your blog content and your future books.

8. Social Proof

author website

Including social proof on your author website will help build your credibility. On your homepage there should be testimonials and reviews from your readers and/or media outlets. Without social proof, your website visitors are very unlikely to purchase one of your books.

9. A Direct Purchase Option

At EditionGuard we create tools to allow authors to sell eBooks directly from their website. Though you are probably selling your books on Amazon, you should include an option for your website visitors to buy books directly from your website also. 

Setting up an online bookstore on your website is very easy and can be done in an hour or less using EditionGuard. Once live you will have another place to sell your books. The best part is you can keep more of your profit and have great control over how your books are sold.

10. A Free Giveaway

Do you offer any of your books for free? What about the first few chapters of one of your books? Many authors hate the idea of giving away their hard work for free, however, the benefits of doing so are huge. When you give away part or all of one of your books for free, you have the ability to gain many new fans.

If you can’t afford to giveaway an entire book for free, consider offering the first few chapters for free. If readers enjoy the first few chapters, it is very likely that they will purchase the rest of the book.

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Protect your eBook From Piracy

Piracy is a big concern for indie authors. While eBooks offer convenience for distribution, their ease of accessibility also makes them a target for intellectual property theft. Although you can’t eliminate all actions of piracy within the eBook world, there are steps you can take to protect your rights as an author.

Convert to Secure PDF

One of the easiest things you can do to protect yourself against piracy is to convert your file to a secure PDF. When you convert your word file to a PDF version, you have the ability to make it secure by selecting options such as “restrict copying” and “restrict modification.” This quick step prevents many circumstances in which others may be able to profit from your hard work.

Conduct Periodic Checks

A simple internet search every now and again provides the benefit of bringing a stolen eBook to light. Suing may be your first impulse, but that can be a long and expensive process. A more appropriate option would be to contact the web hosting and payment provider, to request a cease and desist order. More often than not, these providers are able to shut down web sites and stop payments when you can offer proof that you are the sole owner and that stolen material is being distributed.

Acquire DRM Software

Although the secure PDFs and cease and desist orders can assist in the prevention of piracy, the best method of prevention is the use of a secure digital rights management (DRM) system. DRM systems used to be too expensive for indie authors and small publishers to afford, but EditionGuard has developed a comprehensive solution for smaller publishers and indie authors to put them on the same playing field with larger digital publishers. We do this by making Adobe’s advanced DRM system available to you at a fraction of the cost.

By properly securing your eBook, you reap the credit and profits for your work and feel confident in choosing an eBook format versus print. Despite the risks, the ability to share your eBook an unlimited number of times outweighs the risk of piracy when these safeguards are taken. Try EditionGuard’s advanced DRM protection free for a month.

Try EG Now


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EditionGuard Is Now on Zapier

zapier-logoAt EditionGuard, we’re always looking for ways to make it easier for you to sell more eBooks and help you work smarter, not harder, to market and sell the eBooks you write or represent. To that end, we have integrated EditionGuard with Zapier, an app that allows you to automate workflows by creating Zaps. Zaps are automations created using Triggers and Actions. You can use Zaps to connect any two Zapier-supported apps to each other.

Example Zaps

  • Tell EditionGuard to email a download link when a row is added to a Google Sheets document
  • Have an SMS sent to you through Twilio when an eBook is downloaded from your account

Zapier Delivers More Power

Because EditionGuard is committed to making it easier for you to integrate your service with as many platforms as possible, we’ve partnered with Zapier to bring you easier-than-ever integrations – hundreds of integration possibilities with an easy, point-and-click UI. You don’t need to know a lot of code, and Zapier connects with many useful tools, such as MailChimp, Google Docs, Evernote, Twitter, and PayPal.

Before we go live with the EditionGuard integration, we’d like to invite you to participate in our beta program, so that you can see the possibilities and test things out. Please follow the link below to get access to our Zapier beta integration:

When connecting your EditionGuard account to Zapier, you’ll be asked for an auth token. This token can be found on your EditionGuard dashboard page, it’s labeled as the Rest API Token. After your EditionGuard and Zapier accounts are connected, you can connect other app accounts like Google Docs, Bigcommerce, and Shopify to Zapier as well. Once that’s done, you can start integrating any number of apps!

The possibilities are endless, so try your hand at creating Zaps today with our beta version.


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